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2023 WINTER 2-DAY INTENSIVE
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2023 SPRING 3-DAY INTENSIVE
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2023 SUMMER 3-DAY INTENSIVE
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2023 FALL 3-DAY INTENSIVE
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The 1-Page Strategic Plan: Align your organization towards a common purpose
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The 5 CEO Responsibilities: What a CEO must not delegate
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CEO Failure Modes and How To Avoid Them
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WHAT YOU WILL ACHIEVE
VALUATION
BALANCE
EXIT
TEAM SUCCESS
CONFIDENCE
“I would highly recommend Joel’s class. It’s a very valuable opportunity for you to learn about tools for setting metrics, how to hire and retain talent, and assess your own skills as a CEO.”
James Rounsville
CEO of HopZero
“I decided to take the American CEO course because I come from a family business and nobody teaches you how to be a CEO. Having a framework that is specific about what I should be doing with my time has been a game-changer for me.”
Silencia Cox
CEO of Motherlove
“I read Joel’s book. It found me at a very low point in my CEO career. We were growing incredibly fast and his book saved my sanity. I then got to hear him speak a few months ago at a conference and I knew that the course would be an incredible opportunity to not only work on myself, but to expose some of my strengths and weaknesses, and to develop tools that will be more effective in leading my company to greater heights and protecting our future. I think it’s especially important in economic times like this. Anyone can lead in a great environment. When it’s tougher, true leadership skills are tested.”
Chris Brundrett
CEO of William Chris Vineyard
“This is an amazing course! I would recommend it to anyone who’s at any stage of their business to take it. There’s so much you can learn and so many opportunities to grow. My cohort includes both CEOs at the very infancy of growing into the CEO they want to become and others that are running multi-million dollar companies. What became very clear in our discussion is that we’re all growing because of this course. I believe it’s a real gift to be a part of a course like this.”
Christianne Taylor
CEO of Imagly
“As CEOs and business owners, we’re being equipped with more than we can imagine. These three days are a mini MBA crash course.”
Ed Stillman
Vistage Chair
“This course is unique because it’s designed for CEO’s. I don’t think I’ve seen a playbook that covers the whole gambit.”
Randy Targhett
Vistage Chair
“Great experience. Joel Trammell has mastered what it takes to be a top-performing manager, and he knows how to deliver it to the classroom.”
Erik Kubinski
CIO, Encierro Technologies
“Joel dives right into what is needed to have great management and leadership among your team and to make you and your company stand apart. This is the knowledge we've been needing to build great leaders—straight to the point, from people who have been in the seat.”
Paige Velasquez Budde
CEO and Partner, Zilker Media
“Joel Trammell highlights that being a CEO is a ‘difference in kind’ from other job responsibilities. It requires a special type of self-discipline, a special type of balance. Well worth reading.”
John A. Allison
President and CEO, the Cato Institute; retired chairman and CEO, BB&T
“Joel has hired more people in a year than many managers will in a career! Don't learn the hard way. Learn from Joel.”
Nick Spiller
Fundraising coach and host of the BetaBusiness podcast
“The CEO seminar was not only insightful and thought-provoking on leadership styles and successful business constructs; it also afforded a unique opportunity to interact with my peers across a variety of companies. I learned lessons I still refer to today in managing people and the culture of an organization.”
Melanie Kalemba
GM, Americas, Amazon Pay; former CEO, Movero Technology
“The CEO seminar was a great experience because it gives you a chance to step back from your day-to-day and think strategically with the help of Joel Trammell. I learned tactics that I now put into action every day.”
Chuck Gordon
CEO, Storable; former CEO, SpareFoot
“Joel Trammell’s CEO seminar is a must, especially for any first-time CEOs. You will learn what to expect as a CEO and the ins and outs of building a powerful team through Joel’s real-life experience and candid feedback. You will also hear from and network with some of the more successful executive leaders in Austin. I pull from this experience with every challenge I face—especially the ones I never expected. Go do this!”
Denver Fredenberg
Owner, Harvest Rain; former CEO, Hyperwear
“Joel Trammell is the real deal, an entrepreneur and CEO who has seen it all. His book is lively, sensible, and rooted in inexperience. The CEO tightrope is a powerful metaphor for all managers trying to balance their way to success.”
Philip Delves Broughton
Author of The Art of the Sale and Ahead of the Curve: Two Years at Harvard Business School
“Yes, self-awareness is hard to come by. But starting with his 3C’s, Joel Trammell has managed to capture his own CEO success in a handbook full of insights and checklists, most of which ring true to me, while the rest are revelations.”
Bob Metcalfe
Ethernet inventor, 3Com founder, Polaris partner, UT Austin Professor of Innovation
“I would highly recommend the American CEO course to other CEOs. There’s a lot of information presented that I never had when I started my company that would be incredibly valuable to any CEO.”