8 Keys for a CEO to create a great culture

Why is it important to have a thriving culture? Culture drives performance and comes directly from the values of the CEO.

1. Determine a clear vision and mission for the company, a story that aligns each position with the overall strategic objective.
2. Ensure every employee is clear on their responsibility and their authority.
3. Learn about each other’s personalities so you can treat people the way they want to be treated.
4. Be open and transparent whenever possible.
5. Grow! It gives your people more opportunities for achievement, recognition, and advancement.
6. Establish policies to encourage A-Players to flourish, not to manage around C-Players.
7. Understand people’s need for Status, Certainty, Autonomy, Relatedness, and Fairness (SCARF).
8. Measure culture with employee engagement surveys and immediately act on the results.